Digital and Social Media Marketing Strategy (PowerPoint PPTX)

Digital and Social Media Marketing Strategy PPT

Contents
1. The Elements of Successful Digital Marketing Strategy
2. Digital Marketing Framework
3. What Makes a Great Website
4. Email Marketing
5. Create a new lead offer
6. Utilized Social Media to Drive Traffic to Website
7. Digital Marketing Funnel
8. Social Media Plug In Website
9. 10 Principles of Social Media Marketing
10. Share
11. Go Real Time
12. Consumer Education Don't Sell
13. Entertain Don't Market
14. Go Multichannel
15. Think Multimedia, Go Visual
16. Think Like Publishers
17. Target Your Niche
18. Listen
19. Engage
20. Great Examples of Facebook Fanpages
21. Great Example of Youtube Channels
22. Great Example of Instagram Brand Accounts
23. Great Examples of Twitter Brand Accounts

In the modern age of business and technology, a strong digital marketing strategy is absolutely crucial to organizational success. Companies that thrive in the digital world typically allocate significant resources to the development of digital marketing strategies. In the process, organizations can reach customers across various digital platforms, driving positive revenue gains and improved conversion rates.

From a higher-level standpoint, marketing strategy is the process of identifying specific marketing goals. An overall marketing strategy will highlight achievable goals for both traditional (print, radio, broadcast) and digital channels. Using established strategies and goals, compelling marketers will evaluate various marketing tactics necessary to achieve those strategic goals.

Digital marketing strategy involves an assessment of specific goals that are achievable through online channels. In an era when many consumers transact business on their mobile devices, a well-executed digital marketing strategy can be crucial to organizational success.

Ultimately, a digital marketing strategy will seek to maximize the impact of owned, paid, and earned media in the digital world. Consequently, these marketing strategies will encompass multiple channels and approaches – spanning website content and blogs as well as online advertising, testimonials, and reviews. At the end of the day, a digital marketing strategy will change based on the type of business and industry.

Whereas marketing strategy involves identifying goals, marketing tactics represent the specific steps or actions needed to achieve those goals. In the process of creating a marketing strategy, it is necessary to create tactics as well to delineate the plan and the timelines. Otherwise, it may be difficult – if not impossible – to properly execute a marketing strategy and achieve marketing goals.

Digital campaigns involve the execution of marketing strategies across all of an organization's digital channels. The marketing tactics used to execute these campaigns often vary by channel, audience, and other factors. But an effective digital marketing campaign will reflect a substantially similar message across multiple channels.

The components of an ideal digital marketing strategy can fluctuate greatly from organization to organization. After all, the overall business directives and specific marketing goals will reflect differences, often based on culture, product offerings, revenue targets, and the like.

But by aligning multiple strategies and tactics with SMART business goals and segmented buyer personas, businesses of all shapes and sizes can enjoy the benefits of digital marketing. Though the precise benefits do vary based on the amount of resources dedicated to digital marketing strategies and tactics.

Regards,

UJ Consulting